Infographics & Insights

We conducted quantitative user empathy studies of

2

4 youths from 16 to 25.

++ Deep user interviews with

ten interviewees

121 females

123 males

2 from each demographic: Secondary school, Junior College, Polytechnic, University, Working adult

Hey there, find & click on the items hidden in the

plants to find out how each insight was derived!

Youths focus more on convenience when choosing financial products like bank accounts. As most of their bank accounts were already set up by their parents, youths face inertia in taking the extra step to open an account themselves.

Youths relate to common knowledge about the undesirable consequences of debt. What

they fail to realize is they are shaped by

the opinions of people’s past experiences with debt. Hence if they and the people around

them lead sheltered lives, there will be low awareness as well.

Youths are indifferent to finding out

more about the insurance they already own

because they do not perceive it to be urgent, as

they see it as their parents’ responsibility.

Youths will continue to believe in the invalidated misconception that they are unprepared to invest because of factors

such as age or financial capacity, only until

they are proven wrong.

Youths believe they have sufficient knowledge and awareness of financial pitfalls and its effects, yet

peer pressure and emotions cloud their practical judgment, so they make financial mistakes without even recognizing it.

The Bottom Line

Their social environment becomes an echo chamber which heavily influences their perception of what constitutes common sense, and their understanding of financial products and decisions. Hence, misconceptions are easily perpetuated.

Infographics & Insights

We conducted quantitative user empathy studies of

2

4

4

youths from 16 to 25.

++ Deep user interviews with

ten interviewees

121

females

123

males

​

Hey there, find & click on the items hidden in the

plants to find out how each insight was derived!

Youths focus more on convenience when choosing financial products like bank accounts. As most of their bank accounts were already set up by their parents, youths face inertia in taking the extra step to open an account themselves.

Youths relate to common knowledge about the undesirable consequences of debt. What

they fail to realize is they are shaped by

the opinions of people’s past experiences with debt. Hence if they and the people around

them lead sheltered lives, there will be low awareness as well.

Youths are indifferent to finding out

more about the insurance they already own

because they do not perceive it to be urgent, as

they see it as their parents’ responsibility.

Youths will continue to believe in the invalidated misconception that they are unprepared to invest because of factors

such as age or financial capacity, only until

they are proven wrong.

Youths believe they have sufficient knowledge and awareness of financial pitfalls and its effects, yet

peer pressure and emotions cloud their practical judgment, so they make financial mistakes without even recognizing it.

The Bottom Line

Their social environment becomes an echo chamber which heavily influences their perception of what constitutes common sense, and their understanding of financial products and decisions. Hence, misconceptions are easily perpetuated.